Customer Intimacy Model
At Coray Gurnitz, we sustain our competitive advantage through our Customer Intimacy approach. We work hard to identify, attract, build and sustain relationships with our clients and partners. We take pride in knowing that the relationships we build are long-lasting.
We deliver excellent value by building on each of our existing relationships and continuing to use what we know about our clients to help them make better business and policy decisions. We work hard to get to know our clients and their unique businesses so that we can identify how to best serve them. With our teaming partners, we focus on leveraging strengths to make the relationship most effective for our mutual client.
Detailed information about Customer Intimacy, a term coined by Michael Treacy and Fred Wiersema, can be found in their book, The Discipline of Market Leaders.