Coray Gurnitz approaches strategy development with a full appreciation of the Strategy-to-Performance Gap. As such, we often use the term “co-create” to describe our strategy development process. When the Coray Gurnitz team partners with the client group to design the strategy, we leverage the expertise and institutional knowledge of the client to accelerate strategy formulation. This allows us to cut through problems, barriers, and politics, because we have no vested interest in the outcome—we’re focused entirely on what’s possible and designing for the desired outcome. In the end, we find accelerated acceptance and implementation of the plans and long-term vision. Strategy alone changes nothing: Coray Gurnitz integrates Strategy with Performance Execution—ensuring both are measured, calibrated, and successful.
Finally, we truly understand that CGC doesn’t transform organizations; rather we act as catalysts, providing tools, thought leadership, methodologies, coaching and best practices to help organizations transform successfully on their own. Lasting change cannot be imposed, it cannot simply be planned…it must grow from within.
We begin by developing clarity about definition of our client’s needs and requirements. With a view of the whole system, we then begin to discover together what’s working right and what’s possible so that we move forward from a position of strength. Next, we envision the end state of the project or program or organization that has a foundation built from the possible. The roadmap is then designed, which lays out our path for implementation.